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Man cultivates paradoxes. He began working as a horologist in the 1980s, when the profession did not yet exist. He took social networks to bras-le-corps, in a feudal universe where every word was adjusted by a directing committee. In 2011, he served as master of ceremonies at the Geneva Grand Prix d'Horlogerie (GPHG). He has always admired independent watchmakers, even as the trend toward institutionalization of brands grew. We might almost say that Laurent Picciotto enjoys going against the grain. Except that, quite often, he is the one who provides the sense of flow.His partners include Audemars Piguet, Hublot, MB&F, and Urwerk, among dozens of others, such as Richard Mille, of which he was an investor and co-founder.For Audemars Piguet, he opened a boutique under their banner fo...