Meta Cuts Prices on Smart Glasses and Brings Kylie Jenner On Board
Meta is taking another major step into the smart eyewear market with the launch of a new collection called Meta Glasses. Unlike previous models developed through collaborations with brands such as Ray-Ban and Oakley, this new generation will be released directly under Meta’s own brand.
The strategy appears clear: make smart glasses more accessible to a wider audience. With a starting price of €309, the Meta Glasses come at a significantly lower cost than earlier models. By comparison, the Ray-Ban Meta collection starts at approximately €419, while premium versions can exceed €700.
To support the launch, Meta has also chosen one of the most influential names in fashion and social media: Kylie Jenner. The global celebrity and entrepreneur has become the face of the new campaign and is alre...










