Culture

For years, fashion culture convinced us that wearing the same outfit twice was something to avoid. Social media only intensified that pressure, creating the illusion that every appearance required an entirely new wardrobe. Today, however, the narrative is changing. Outfit repeating is no longer seen as a fashion faux pas—it has become a mark of confidence, authenticity, and conscious style.One of the biggest reasons behind this shift is the growing conversation around sustainability. As the environmental impact of fast fashion becomes impossible to ignore, consumers are beginning to value quality over quantity. Investing in well-made garments that can be worn repeatedly is not only more sustainable but also a more thoughtful approach to personal style.Interestingly, some of the wor...

Great style is rarely about owning more clothes. More often, it is about understanding how small, intentional choices can transform even the simplest wardrobe. A white shirt, tailored trousers, a well-cut jacket or a classic pair of shoes may seem ordinary on their own, yet when chosen and styled carefully, they can create an image that feels sophisticated, confident and effortless. For men looking to refine their personal style, elevation does not require an entirely new wardrobe. Sometimes, the smallest details make the greatest difference.1. Prioritize Fit Above Everything Else The difference between looking dressed and looking well-dressed often comes down to fit.Even an expensive suit can lose its elegance if the shoulders sit incorrectly, the sleeves are too long or the tro...

For the past several years, fashion has been dominated by restraint. Clean tailoring, muted palettes, discreet logos, and the understated aesthetic of quiet luxury became the defining language of modern elegance. Luxury was no longer about being seen—it was about being recognized by those who knew.Yet, as the Fall/Winter 2026 collections unfold, another narrative is beginning to emerge. Across both couture and ready-to-wear, designers are once again embracing embellishment, dramatic silhouettes, intricate craftsmanship, and expressive accessories. Maximalism is returning—but not in the way many remember it.This is not the excess of the early 2010s. It is a more thoughtful, refined form of opulence, where every detail is intentional and craftsmanship takes center stage.  ...

When people hear the words Haute Couture, they often imagine extravagant gowns, dramatic silhouettes, and pieces that belong exclusively on Paris runways. Couture can feel untouchable, beautiful to admire but impossible to wear in everyday life. Fashion expert and designer Jelena Kulić explains that this perception misses the true purpose of couture. Beyond the craftsmanship and fantasy, Haute Couture serves as fashion's laboratory. It introduces ideas that gradually filter into ready to wear collections, accessories, beauty trends, and eventually, everyday wardrobes. While few people will ever own a couture gown, anyone can borrow its principles.This season proved once again that couture is less about excess and more about intention. Here are the runway ideas worth translating into r...

From the sun-soaked streets of the Italian Riviera to the effortlessly cool cafés of Copenhagen, summer fashion across Europe tells a different story in every destination. While the term Euro Summer has become one of the biggest style trends online, European fashion cannot be defined by a single aesthetic. Instead, it reflects a collection of unique style identities shaped by history, culture, architecture, climate, and lifestyle.As more travelers look to Europe for fashion inspiration, fashion expert Jelena Kulić explains that true European style is less about following every trend and more about understanding what works for both the destination and the individual. Italy: Timeless Elegance with Modern Ease Italian fashion is widely associated with refined tailoring, luxurious natura...

Meta is taking another major step into the smart eyewear market with the launch of a new collection called Meta Glasses. Unlike previous models developed through collaborations with brands such as Ray-Ban and Oakley, this new generation will be released directly under Meta’s own brand. The strategy appears clear: make smart glasses more accessible to a wider audience. With a starting price of €309, the Meta Glasses come at a significantly lower cost than earlier models. By comparison, the Ray-Ban Meta collection starts at approximately €419, while premium versions can exceed €700. To support the launch, Meta has also chosen one of the most influential names in fashion and social media: Kylie Jenner. The global celebrity and entrepreneur has become the face of the new campaign and is alre...