Unique Fashion Show Paris 2025: A Triumph of Innovation, Art, and Global Fashion Unity

Paris, France– May 28, 2025– The historic halls of the Shangri-La Hotel Paris witnessed a transformative moment in fashion history as the Unique Fashion Show Paris (UFSP) 2025 unfolded on May 24. This groundbreaking event brought together over 600 international guests– from industry professionals and investors to cultural leaders and fashion innovators- for a multi-dimensional celebration where luxury, sustainability, technology, and art intersected.

Set against the backdrop of Parisian elegance, UFSP 2025 not only showcased cutting-edge fashion but also redefined the global fashion narrative through inclusive access, metaverse integration, and sustainability-focused innovation.

A PLATFORM OF PRESTIGE & PURPOSE

UFSP 2025 was more than a fashion event- it was a global movement. Hosted in strategic partnership with Istituto Marangoni and supported by an official letter of appreciation from the French Ministry of Culture, the event reflected the growing importance of cross-border collaboration in fashion, education, and cultural diplomacy.

Esteemed partners included:

Istituto Marangoni– Official educational partner
Athens Fashion Club (Greece)– Fashion tech and incubator partner
EICAR (France)– Film and Television Institution
Creative Innovation Institute (Kazakhstan)– Institutional supporter of sustainable creative industries
Digital Fashion Week-Singapore

Global media support was led by FashionUnited UK & USA, FashionCapital.co.uk, OK! Magazine Georgia, France Fashion, and MediaKind, who streamed the event live worldwide- including into the metaverse.

EVENT HIGHLIGHTS: A FUTURE-FORWARD FASHION EXPERIENCE

Runway Shows & Designer Showroom

From avant-garde couture to wearable innovation, UFSP’s runway was home to over 16 fashion brands and designers from around the world. Standouts included:

Metaverse Digital Showcase

SELVA(metaverse runway): Upcycled couture featured in Forbes, Vogue, and i-D. A major highlight of the event was the first-ever digital runway by Selva, an innovative presentation that fused upcycled designs and storytelling. This debut marked a new era for the brand and underscored the show’s focus on future-forward fashion.

3D collection “MUAY THAI MAJESTY”by Angy Adams

Angy Adams, a multidisciplinary designer and cultural researcher based in Thailand, presented Muay Thai Majesty—a collection that merges ancient Thai martial arts with contemporary streetwear. Drawing on the strength and symbolism of Muay Thai, the collection features baroque gold-adorned fighter shorts, blending temple and royal motifs with modern aesthetics. Each look explores identity and transformation, reflecting a fusion of tradition, avant-garde, and warrior spirit. Color choices echo Thai beliefs, with each hue symbolizing the energy and mood of specific weekdays.

Physical Runway Presentation:

Istituto Marangoni (Paris), Reza Nadimi (Iran), DAIRE (Serbia), MemenTo (Bosnia and Herzegovina), Jana Gavalcova (Austria), Minerva Paris, Love Mark (Georgia), AH by Anna Arutunyan (Armenia).

A B2B/B2C showroom

Featured ready-to-wear collections, artisanal accessories, and one-of-a-kind jewelry pieces, offering exclusive access for both buyers and fashion lovers.

Kattio, Botier, Katia Jewelry, Mira Belle, Everlove, Redei, Renne, Hyatt Art (Afghan Jewelry Factory).

Designers

Reza Nadimi – A Fusion of Art and Fashion

Reza Nadimi’s fashion blends art, architecture, and emotion, creating self-portrait-like collections infused with melancholic romance. His designs balance dramatic expression with refined elegance, telling unique stories through form and structure. Continuously pushing artistic boundaries, Nadimi crafts timeless pieces that merge beauty, purpose, and personal narrative.

Lovemark

Georgian loungewear brand Lovemark has launched its first showroom in Tbilisi. Known for its silky pajamas, robes, and elegant homewear, the brand invites customers to discover its colorful, comfortable collections in a warm salon-style setting. “Our mission is to celebrate quality, comfort, and elegance in everyday moments,” says founder Lily Kiknadze.

D A I R E — Slow Fashion from Belgrade

Made in Belgrade, D A I R E is a slow fashion brand using natural fabrics like cotton, silk, wool, and viscose to create timeless pieces for strong, independent women. Championing inclusivity with its signature one size fits all approach, D A I R E offers comfortable, elegant garments designed to move effortlessly from day to night.

Janka Atelier

Graceful and powerful, horses inspire Jana Gavalcova’s BROADMOAR collection — a tribute to beauty, freedom, and strength. Expect hand-embroidered beaded appliqués, layered tulle skirts, and bold black-and-white contrasts, crafted with exquisite attention to detail.

The MemenTo

The MemenTo., by artist and designer Tatjana Beho, blends art and fashion through hand-drawn graphics and bold, satirical portraits of modern femininity. Each limited-edition piece — from coats to swimsuits — features unique prints on fabrics like vegan leather, satin, or denim. Fierce, funny, and unapologetically feminist, The MemenTo. redefines slow fashion with vibrant collections such as Difficult Woman and Let Them Eat Cake.

Kattio

Georgian brand KATTIO known for its nature-inspired clothing and artisanal bags. Rejecting the color black, KATTIO embraces a rich natural palette and uses only natural fabrics and details — including stone buttons and premium Italian leather. Each bag is one-of-a-kind, handcrafted in limited editions of 1 to 3 pieces. KATTIO stands for authenticity, sustainability, and individuality.

Renowned Armenian artist and designer Anna Harutyunyan, Honored Artist of the Republic of Armenia and founder of the “AH” brand. Known for merging monumental art with fashion “AH” transforms the emotional depth of her paintings into striking couture garments. Her creations have graced stages of opera, ballet, and theatre productions, earning her recognition both in Armenia and internationally. Each piece is an artistic statement — rich in symbolism, handcrafted detail, and cultural resonance.

Botier

Founded in 2014, is a contemporary jewelry brand created for those who value individuality and timeless elegance. Inspired by global culture BOTIER designs are more than just accessories — they express personality and aspiration. Every piece is handcrafted in 18K gold and adorned with high-quality diamonds and precious stones from Antwerp. With a focus on authenticity, quality, and craftsmanship, BOTIER offers refined, lasting jewelry for a diverse and international audience. BOTIER believes that fine jewelry should be both personal and empowering — a reflection of who you are and what you dream to become. Each creation is designed to accompany you through life’s defining moments, with beauty that endures.

Redei

Founded by an Afghan woman displaced by war, is a fashion brand born from resilience, creativity, and heritage. Named after a desert flower, Redei celebrates bold femininity, blending tradition with modern design for women who bloom in impossible places.

Katya Jewellery

Uncompromising cool elegance, where style speaks louder than color. Created to last. Designed to command.

Minerva Paris

Minerva Paris takes its name from the Roman goddess of wisdom, art, and commerce — a reflection of the brand’s values. Known for combining leather with original printed artwork, the label creates bold, one-of-a-kind pieces that celebrate individuality and creativity. Each design is crafted with meticulous care, making fashion a personal expression Minerva Paris: unique clothes for unique people.

Istituto Marangoni

Ten emerging designers from Istituto Marangoni present collections that reflect bold vision, cultural roots, and personal narratives.

Bianca Antunez Muñoz reveals haunting femininity in Fallen Angel, story of a woman, while Divid challenges identity norms in Behind the Category. Regina Jaimes Rodriguez explores emotional weight in The Weight We Wear, and Sudé Ozdemir channels rebellion through Kırmızı Manifesto. Ally Josefsson Westling evokes calm in Northern Nights, Silvia Abadi Krieger peels back layers of self in Everybody Is an Onion, and QinG captures resilience in After Rain. Tamiris Alimanova pays tribute to love and heritage in Men seni zhaqsy köremin. Chris Kyu-Han LEE delves into emotional obsession in Obsession of Blue, and Laura Gagliardi explores transformation in My Growing S(k)in.

DIGITAL & EDUCATIONAL INNOVATION

UFSP embraced digital transformation through:

Metaverse Streamingvia MediaKind’s MK.IO platform
3DDesigners Contest, with the winner’s Prize 50% scholarships to Istituto Marangoni Paris
PanelDiscussion featuring on: The Rise of AI and Digital Design by Istituto Marangoni.

The session fostered deep dialogue around ethical fashion, global market access, and the power of education to drive progress.

ART MEETS FASHION: GROUND-BREAKING EXHIBITIONS

UFSP blurred the boundaries between fashion and contemporary art with two powerful exhibitions:

“From Subconsciousness to Space”by Romanoz– A mind-expanding performance from the first Georgian artist to exhibit in space
“Woman in Search of Freedom”by Chandra Li– A digital scarf installation exploring femininity, freedom, and Afghan identity

CHARITY & SOCIAL IMPACT: A COMMITMENT TO EMPOWERMENT

At the heart of UFSP was its mission-driven support of the Afghan Women Jewelry Factory, a charitable initiative showcasing traditional craftsmanship while creating economic opportunities for displaced Afghan women. This project exemplifies how fashion can uplift, preserve culture, and change lives.

A CELEBRATION OF DIVERSITY, ACCESS & SUSTAINABILITY

UFSP 2025 stood out not only for its fashion-forward vision but also its foundational values:

Accessibility: Open to everyone-physically and virtually
Sustainability: From upcycled garments to transparent supply chains
Cultural Inclusivity: Featuring voices fromGeorgia, Armenia, Afghanistan, France, Italy, the UK, Central Asia, and beyond

PARTNERS THAT POWERED THE VISION

Istituto Marangoni– Global leader in fashion education
MediaKind– Live streaming partner enabling worldwide access
co.uk x Fashion Enter Ltd– Ethical fashion and mentorship pioneers
FEL’s Fast Forward / SMETA Community Clothing– Sustainable garment manufacturing and innovation platform

LOOKING AHEAD

With its ambitious blend of fashion, tech, culture, and activism, the Unique Fashion Show Paris 2025 has established itself as a blueprint for the future of fashion events. It is not only a show- it is a movement, a community, and a platform for change.

UFSP’s legacy lies in its ability to bring together bold creativity, deep responsibility, and global unity- proving that fashion, when empowered with purpose, can indeed transform the world.

3D & AI DESIGNERS CONTEST– “Women in Search of Freedom”

As part of its commitment to digital innovation and empowerment through creativity, the Unique Fashion Show Paris 2025 proudly hosted the 3D Designers Contest and AI Collaboration themed “Women in Search of Freedom”.

The concept created and curated by Chandra Li. The collection features physical and digital silk scarves based on her autobiographical, surreal artworks, exploring freedom and identity through the scarf as a symbol of memory, protection, and femininity.

Presented on the runway, in the metaverse, and as digital wardrobe items, the project included a global 3D design collaboration. An open call invited AI designers to reinterpret the theme through digital fashion inspired by the scarves.

Winner:

Angela Fraser– Portfolio

Angela Fraser is a digital creative blending AI, fashion, and storytelling to craft immersive brand experiences. With a background in UX, XR, and mixed media, she explores how AI can transform fashion visuals and digital identity. Her work spans AI-generated video, editorial content, and interactive design, positioning her at the forefront of AI-driven creativity.

Finalists (Shortlist):

Jury Panel:

Chandra Li-Artist, Creator of “Woman in Search of Freedom”
Angy Adams– Multidisciplinary Designer and Cultural Curator
Christopher Sicurella (MONOxID)– CHOICE DAO
Alexander Aleksashev-Arno– Founder and Member of CHOICE DAO

Looking Forward

UFSP 2025 successfully highlighted how creativity, technology, and sustainability can converge to define the future of fashion. The event fostered powerful global connections and initiated collaborative projects that will continue to evolve post-event.