Author: francefashion

When people hear the words Haute Couture, they often imagine extravagant gowns, dramatic silhouettes, and pieces that belong exclusively on Paris runways. Couture can feel untouchable, beautiful to admire but impossible to wear in everyday life. Fashion expert and designer Jelena Kulić explains that this perception misses the true purpose of couture. Beyond the craftsmanship and fantasy, Haute Couture serves as fashion's laboratory. It introduces ideas that gradually filter into ready to wear collections, accessories, beauty trends, and eventually, everyday wardrobes. While few people will ever own a couture gown, anyone can borrow its principles.This season proved once again that couture is less about excess and more about intention. Here are the runway ideas worth translating into r...

From the sun-soaked streets of the Italian Riviera to the effortlessly cool cafés of Copenhagen, summer fashion across Europe tells a different story in every destination. While the term Euro Summer has become one of the biggest style trends online, European fashion cannot be defined by a single aesthetic. Instead, it reflects a collection of unique style identities shaped by history, culture, architecture, climate, and lifestyle.As more travelers look to Europe for fashion inspiration, fashion expert Jelena Kulić explains that true European style is less about following every trend and more about understanding what works for both the destination and the individual. Italy: Timeless Elegance with Modern Ease Italian fashion is widely associated with refined tailoring, luxurious natura...

Meta is taking another major step into the smart eyewear market with the launch of a new collection called Meta Glasses. Unlike previous models developed through collaborations with brands such as Ray-Ban and Oakley, this new generation will be released directly under Meta’s own brand. The strategy appears clear: make smart glasses more accessible to a wider audience. With a starting price of €309, the Meta Glasses come at a significantly lower cost than earlier models. By comparison, the Ray-Ban Meta collection starts at approximately €419, while premium versions can exceed €700. To support the launch, Meta has also chosen one of the most influential names in fashion and social media: Kylie Jenner. The global celebrity and entrepreneur has become the face of the new campaign and is alre...