Which luxury brand will be the most popular in 2024?

Photo source : © lesechos.fr

Lyst has released its quarterly ranking of the most popular luxury brands. Overall, this is a brand that fashionistas hold in high regard.

Lyst publishes a quarterly ranking of the most popular brands. The British website, which is visited by 200 million people each year, compulsively searches Google for internautes, counts the number of mentions, and monitors social media engagement around these labels to determine who is the object of all desires. Dior, Louis Vuitton, and Saint Laurent… Here’s the rankings for the first three months of 2024.

Which brands are the most popular in the first quarter of 2024?

Miu Miu
Prada
Loewe
Bottega Veneta
Saint Laurent
Moncler
Versace
Balenciaga
Valentino
Jacquemus
Gucci
Burberry
Skims
Louis Vuitton
New Balance
The Row
Diesel
Dolce & Gabbana
Alaïa
JW Anderson

Miu Miu takes over the top spot from Prada. The Italian brand, founded by Miuccia Prada in 1993, has been driving trends that can be found everywhere, from street fashion to quick fashion stores. Ultra-low-cut clothing, crop tops, and boat shoes… The brand also counts collaborations, from Church’s to New Balance, and just relaunched its men’s collection, which has sparked widespread interest.

In second place is Prada, Miu Miu’s big sister in-law, who reached her peak in late 2023. Led by Miuccia Prada (who is the designer) and Raf Simons, the Milanese fashion house has had an 18% increase in sales from January 1, 2024. Leading the Spanish fashion brand Loewe, under the creative direction of Jonathan Anderson, is the Spanish fashion house. Large names in luxury make up the majority of the remaining top 20 in the Lyst index. The only ones that didn’t place were Diesel at number nine, New Balance at number five, Skims at number three, and Moncler at number six.

Which fashion pieces will be the most popular in the first quarter of 2024?
Concurrently, the Lyst Index establishes a gender-neutral ranking of the most popular articles. Accessories, primary bags, shoes, vests… For the first quarter of 2024, the following is the order:

The Miu Miu x New Balance 530 SL basketball shoes
Ouvertures boucles The Khaite Julius Panel
The orange bath slipper from Miu Miu
Les cloutées des ballerines alaïa
The Detroit vest of Carhartt
The main purse Rodeo by Balenciaga
The traditional polo Little Miu
Rick Owens’ Prong gown
The cutaway jeans of Area
The Sunglasses of Pathos by Saint Laurent

Which French luxury brands are the most well-known?
France is brimming with incredible talent! Prestigieuses marques d’exception qui défilent durante la semaine de haute couture or la Fashion Week en Paris fait rêver partout dans le monde. Among them are:

  • Alaïa
  • Balenciaga
  • Celine
  • Chanel
  • Chloé
  • Dior
  • Givenchy
  • Hermès
  • Isabel Marant
  • Jacquemus
  • Jean Paul Gaultier
  • Kenzo
  • Louis Vuitton
  • Mugler
  • Nina Ricci
  • Paco Rabanne
  • Saint Laurent
  • Schiaparelli

Which English luxury brands are the most well-known?
One of the fashion capitals is London, where journalists, influencers, fashion buyers, and others swarm to watch the Fashion Week runway shows each year. And with good reason, too! Renowned luxury brands and talented creators abound in the United Kingdom. A partial list of the most prestigious

  • Alexander McQueen
  • Burberry
  • Christopher Kane
  • J.W. Anderson
  • Molly Goddard
  • Mulberry
  • Richard Quinn
  • Stella McCartney
  • Victoria Beckham
  • Vivienne Westwood

Which are the most well-known Italian luxury brands?
The top competitor in France when it comes to luxury goods? Italy with its leather industry, legendary craftsmen, and exquisite collections. The most well-known ones are:

  • Bottega Veneta
  • Fendi
  • Giorgio Armani
  • Gucci
  • Marni
  • Max Mara
  • Missoni
  • Miu Miu
  • Off-White
  • Prada
  • Roberto Cavalli
  • Stella Jean
  • Valentino
  • Versace

Which American luxury brands are the most well-known?
The terms “sporty,” “preppy,” “engaged,” and “pointue” might be used to describe American fashion. And the most well-known members of the American elite are:

  • Carolina Herrera
  • Coach
  • Diane von Furstenberg
  • Jason Wu
  • Jeremy Scott
  • LaQuan Smith
  • Marc Jacobs
  • Michael Kors
  • Prabal Gurung
  • Proenza Schouler
  • Pyer Moss
  • Ralph Lauren
  • Rick Owens
  • Rodarte
  • Tommy Hilfiger
  • Tory Burch

Which are the top ten luxury brands?
By the end of 2019, Kantar had established a list of the top ten most valuable fashion houses. Warning: the staggering majority is made up of French luxury brands.

Purse by Louis Vuitton
Its centennial history, its iconic monogramme, and its store on the Champs Élysées Tous les aficionados de mode sont en agreement avec Louis Vuitton, fleuron du groupe de luxe LVMH, après son passage du malletier à la maison pointue.

Creation date: 1854
France is the location. The emblematic piece or pieces are all the luxury brand’s bags, from Speedy to Capucines, to the Petite Malle.
Chanel

The Coco Chanel brand is still synonymous with French fashion. Following Karl Lagerfeld’s 36-year rule, the griffe still has a shadow in its bag.

Creation date: 1910
Pays: France
The iconic piece or pieces are the 2:55, the bicolor balloons, the small black waistcoat, the tweed trousers, and the accumulating perle rings.
Hermés
The French sellier has evolved into the embodiment of luxury for the French. A sophisticated, inventive, and timeless universe that captivates people all over the world.

Creation date: 1837
France is the country of origin. Symbolic items include soie carrés, Birkins, Kelly, Oran mules, equestrian boots, and cachemire châles.

Gucci
Surprenante comme une new marque de luxe, la maison Gucci, qui appartient au groupe Kering, a connu une période de renouveau avec l’arrivée en leadership d’Alessandro Michele dans 2015. The new chapter that Sarno opens on Saturday seems to be as exciting.

Creation date: 1921
Pays: Italy
The iconic piece or pieces are the moccasins with holes, the Dionysus bag, the logo-adorned pants, or the retro eyeglasses.

The Rolex
Established by Hans Wilsdorf, the brand Rolex is renowned for its high-end, precisely crafted Swiss watches that enable people to live long lives.

Creation date: 1920
Pays: Switzerland
The iconic piece is the Oyster Perpetual watch.
Cartier
With a store on the fabled Avenue Vendôme, a valuable red and gold watch, and a name that inspires dreams worldwide, Cartier is without a doubt the most well-known jeweler in Paris.

Creation date: 1847
France is the country of origin. Symbolic items include the Panther bag, the Clou bracelet, the Trinity bag, and the Tank watch.

Burberry
From an English tailor to a major global brand, there was more than one step, as Burberry made an alliance. Elizabeth II is captivated by the British house’s eclectic styles and tartan, according to A$AP Rocky.

Creation date: 1856
Location: Londres
Symbolic piece(s): the trench. Dior
Launched by Christian Dior immediately following the war, the French fashion house has seen all of the industry’s biggest names come to its head. Yves Saint Laurent, John Galliano, Raf Simons, et Maria Grazia Chiuri, entre d’autres, ont continué à révolutionner l’idée de la féminité.

Creation date: 1946
France is home to the following iconic pieces: the joke T-shirt, Lady Dior, the tailleur bar, and the Brode Book Tote.

Laurent
By incorporating his most beautiful pieces into menswear, Yves Saint Laurent has given women a newfound sense of freedom. The house, now owned by the Kering group, is called Saint Laurent and is a seasonal attraction at the foot of the Eiffel Tower.

Creation date: 1961
Pays: France
Symbolic piece(s): the blouson in cuir, the caban, the marinière, and the smoking for women.
Prada
As the head of the company founded by her grandmother, Miucci Prada has been showcasing her designs on Milanese catwalks since 1978. Renowned for her bold and frequently aggressive style, the businesswoman, who is currently partnered with Raf Simons, also expresses her view of women through her second brand, Miu Miu, which was established in 1993.

Creation date: 1913
Pays: Italy
The emblematic piece or pieces: the primary scs made of nylon.

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